Designing a festival app for a small country town with a big heart.

After going to the Yackandandah Folk Festival in 2015, and with a spark of the community's spirit, myself and two developers, Isaac Norman and Chris Jewell, decided to create an iPhone app for the event. Event programs were hard to come by and we wanted to give something back to a community who provides us a great time and memories year after year.

Project
Yackandandah Folk Festival
Company
Side Project
Year
2015 - Present
iTunes App Store
Google Play Store
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Giving it back to Yack

Yackandandah is a small country town located in the northeast of Victoria, with a population of 950. Every year an estimated 5000 people flock to Yack (as it is lovingly known) for the Yackandandah Folk Festival. The festival attracts musicians from overseas, as well as fostering local talent.

The app allows users to browse artists, see playing times and a map of the festival. Whilst at the festival, we noticed there was a lack of mobile reception. So, we decided to make the whole app work offline. If there is an artist you absolutely cannot miss, we’ve got you covered with alerts that notify you 15 minutes before with the location, so you can make sure you’ve got plenty of time to finish your beer and head to to the next location.

The app was well received across the weekend, with 424 downloads and 299 active users during the week. On the busiest day, we had 6,895 taps on a performance, meaning people were using the app for its intended purpose - to get info on bands and to see when they were playing. The only complaint we had was that there wasn’t an Android app, which we rectified in 2017.

It was a great feeling to oversee people using the app, overhearing that they loved it. We got a write up in the local newspaper, and we are continuing to add features in our spare time to both apps in preparation for the next folk festival!

“Gone are the days of carrying around a program all weekend. The map was awesome and being able to find out about the bands on thespot was great.”

5 star review - App Store

Want to chat more about this project and other things I’ve worked on?

me@claire.io

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